A place, Paris, a date, 1968, and a Denim collection. That’s how the story of the Sisley brand started, a brand that, year after year, has continued to offer a revolutionary way of dressing compared with the standards of the time, in perfect tune with the most avant-garde trends of the present and aimed exclusively at the young.
 
The encounter with Benetton occurred in 1974, when the Group, perceiving the potential, bought exclusive rights to use the name, but it was not until 1985 that Sisley took on its own personality within the Group. An independent creative and sales staff organization was set up; a new image was born in terms of points of sale, product and advertising. 
 
Sisley’s History: 

The logo was changed from the gold-burgundy emblem that made the brand famous throughout the world, to a more elegant and refined logo, a white inscription on a black background.
 
Iraklis Karabassis introduced Sisley Brand to the United States in 1992. He developed and nurtured the brand across America, creating a company that distributed, owned, and operated over 100 stores in the US and Canada. In March 2008, Mr. Karabassis sold his Benetton operation in its entirety to the Benetton Group of Italy.