Shapes, colors, fabrics and yarns: over 50 years of ideas and desires turned into reality. In fact MaxMara was established in 1951 presenting a camel colored overcoat and a geranium red suit. The founder Achille Maramotti, who, after graduating in law, devoted himself entirely to the family passion of dressmaking.
 
The rest of the story is part of more recent history: the evolution of costume, the fragmentation of articles and increasingly detailed demand of female public have led to the creation of different collections, season after season; different in target and image, with the purpose of satisfying in a more complete way the lifestyle of each individual woman.
 
Today MaxMara offers various collections, countless identities from which to choose based on common features of quality, style, and respect for personality. MaxMara has spawned 35 labels, including Marella, Sportmax, Pennyblack, Marina Rinaldi and Max & Co. The company remains in the hands of the family and has over 2,254 stores in 90 countries.