From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation, and product development have lead to a strong following worldwide. The rough, rudimentary and raw characteristics of the brand allow G-Star to maintain its distinct and unorthodox styles.
 
“Just the product” has always been G-Star’s philosophy and market approach. The development of innovative products like Raw Denim, which has had a major influence on the jeans market, was a natural consequence. Since the premiere of Raw Denim in 1996, G-Star has broadened its concept to include a newer, edgier image appealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of identity.
 
The brand has established itself in 17 countries, (Australia, Austria, Belgium, Canada, Denmark, France, Germany, Hong Kong, Hungary, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, UK, USA).
 
 
Shop G-star at EmporiumDNA.