Benetton is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan. Benetton has a network of over 6,500 stores in 120 countries.
Iraklis Karabassis introduced Benetton brand to the United States in 1992. He developed and nurtured the brand across America, creating a company that distributed, owned, and operated over 100 stores in the US and Canada. In March 2008, Mr. Karabassis sold his Benetton operation in its entirety to the Benetton Group of Italy.
Today Benetton Group is present in 120 countries in the world. The company’s core business is the fashion sector. Benetton Group has a consolidated identity of Italian style, quality and passion that are reflected in the brands United Colors of Benetton, Undercolors of Benetton, Sisley and Playlife.